The Japanese have definitely got it right with their promo stunt, turning the hand rails on the Tokyo subway system into brightly lit lightsabers.
We can imagine Japanese businessmen taking hold, making “zoom” noises in their heads whilst imagining that they are on their way to rescue a bikini-clad Princess Leia, rather than simply commuting for another boring day at the office.
That’s for sure… I know if they did that here in NYC they would not last, people would find ways to get them off the trains.
[via Pocket Lint]
