NBA Baller Beats is teaming up with sports camp developer and operator ProCamps to bring NBA Baller Beats to its 2012 summer basketball programs across America. The first ever full body motion-based NBA video game that lets players use a real ball to gain real skills,NBA Baller Beats lets players dribble to the beat of popular music tracks, and apply the ball-handling skills they learn at camp directly to the game itself.
“Each summer, ProCamps gives thousands of new players a unique learning experience from some of the best in the NBA and WNBA, and we’re excited to give these youth an opportunity for early hands-on time with NBA Baller Beats,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Kids who aspire to perform like a pro baller on the court can play the game to continue mastering crossovers, pump fakes, behind-the-back and other skill moves in a high energy, beats-driven experience that makes you want to keep playing again and again.”
Since 1998, ProCamps has developed, managed and operated sports camps and related events for professional athletes in the National Basketball Association, National Football League, Major League Baseball, National Hockey League, WNBA and Women’s Professional Soccer. ProCamps basketball programs offer children ages 7-18 the opportunity to get hands-on basketball instruction with some of the best players in the NBA and WNBA. Lasting from 2-4 days each, kids receive a once-in-a-lifetime opportunity to improve their skills.
“We see NBA Baller Beats as an exciting new step in motion-controlled video games,” said Eric Liebler, SVP of Camp Operations for ProCamps. “The fact that it places an actual basketball into the hands of our campers sets it apart from any other video game to date. When it launches in September, NBA Baller Beatswill be a fun way for kids to continue building the baller skills they learn here at camp.”
As part of the program, NBA Baller Beats will have a demo station for kids to play and a chance to learn about the game from an on-site brand ambassador. ProCamps will also host a contest at the end of each camp session, where the winner gets to compete against the headline athlete and receive a free copy of NBA Baller Beats.
NBA BALLER BEATS PROCAMP SCHEDULE:
- John Calipari – Lexington, KY, Aug 1-4
- Kyrie Irving – Avon Lake, OH, Aug 11-12
- Brandon Jennings – Mequon, WI, Aug 18-19
- Carmelo Anthony – Jamaica, NY, Aug 24-25
- Candace Parker – Calabasas, CA, Sept. 15-16
- Kevin Love – Eden Prairie, MN, Sept. 22-23
- Stephen Curry – San Francisco, CA, Sept. 22-23
- Chris Paul – Los Angeles, CA, Date TBA
