Razer Nabu Finally Launched, is it too late in the wearable market?

Razer Nabu Finally Launched, is it too late in the wearable market?
So the Razer Nabu is finally out for consumers to get.  But is it a little too late?  Originally announced as a beta program, when the Nike Fuelband first was released.  I thought the idea was fantastic, especially all the different colors that they were going to have black and orange, black and white, besides ...