ReedPOP, the world’s largest producer of pop culture events, is continuing to blanket the world with amazing fan events as it marks its entrance into the biggest consumer market on the planet – China. Today, the company announces the debut of Shanghai Comic Convention on May 16-17, 2015. This singular event will bring the worlds of comics, cinema, television, toys and videogames to fans from all across Asia. As with all ReedPOP fan events, Shanghai Comic Convention will be a place to meet creators, stars, and actors while discovering exclusive content and the latest pop culture news from around the world. The inaugural event will take place at the Shanghai Convention & Exhibition Center of International Sourcing (CECIS).
“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “This is a huge opportunity for the millions of fans in the country who haven’t experienced a ReedPOP event and we can’t wait to see how they respond. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”
In recent years, ReedPOP has turned its attention internationally, recognizing new pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these fans and connected exhibitors to hungry, unexplored markets. ReedPOP’s previous global events have been set in London, Paris, Germany, India, and Singapore, and the company planted its biggest global flag in Australia. ReedPOP created an Australian team to launch PAX Australia — bringing the US’s largest consumer video game festival to the continent with a sold-out event — and partnered with Oz Comic-Con, spreading the pop culture event series out over six cities around Australia.
Since ReedPOP’s first event in 2006, the sold-out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo), Twitch (TwitchCon) and Penny Arcade (PAX).